For my project Hirestreet two clients come to us with the brief that they wanted to rebrand their company which was an online dress rental aimed at women from the ages 18-35 to enable them to rent luxury clothes for an affordable price, meaning this is also more sustainable and eco-friendly. They wanted to portray themselves as a community for women, which is sophisticated but not exclusive. They wanted the brand to feel very feminine and also accessible. Here are a few portfolio photos of the logo I created with the idea of a hanger which also shows the brand name with handwritten text to give the sense of friendliness and community. I also show the dress which can be used too, to show a woman in the hanger too, this can be added or removed for different applications. I have also shown some of the physical outcomes from my stationary to my reusable eco-friendly packaging that the dresses would be sent in. I have also created a motion graphic which is shown in my motion graphics section of my portfolio.
